Creating a store environment that encourages buying: A study on sight atmospherics
نویسندگان
چکیده
منابع مشابه
a study on rate making and required reserves determination in reinsurance market: a simulation
reinsurance is widely recognized as an important instrument in the capital management of an insurance company as well as its risk management tool. this thesis is intended to determine premium rates for different types of reinsurance policies. also, given the fact that the reinsurance coverage of every company depends upon its reserves, so different types of reserves and the method of their calc...
a study on construction of iranian life tables: the case study of modified brass logit system
چکیده ندارد.
15 صفحه اولImpact of Store Environment on Adult Generation Y Consumers’ Impulse Buying
Until recently, Baby Boomers, with over 76 million members strong, were the largest consumer market in the U.S. However, as members of this generation have gradually entered retirement age and their spending has shifted from trendy goods to more mature, need-driven products, Generation Y has emerged as an enormous force which will inevitably rival Baby Boomers’ market dominance (Cortes, 2004). ...
متن کاملAn Analysis of In-store Shopping Environment on Consumers’ Impulse Buying: Evidence from Pakistan
Purpose: This paper is to identify and explain the in-store shopping environment effects that drive consumers’ impulse buying decisions. Methodology: Primary data is collected from 100 randomly selected shoppers in Abbottabad and Islamabad. Descriptive data analysis along with test of significance was applied to analyze data. Findings: Results indicate that presence of an enjoyable, pleasant an...
متن کاملA Model of Multi-Store Shoppers’ Buying Decisions
We propose an analytical model of multi-store shoppers buying items from their shopping lists; specifically, “common items” that are available at competing stores. Multi-store shoppers buy some common items at the first store they visit, others are deferred to a competing store. These buying decisions depend on the prices observed at the first store and uncertainty about savings if purchases ar...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Governance and Regulation
سال: 2015
ISSN: 2306-6784,2220-9352
DOI: 10.22495/jgr_v4_i4_c4_p4